With technology and economic changes overhauling much of the dental industry, practices are requiring more innovation to stay ahead of the curve. Follow these five dental trends to help your practice reach the top of the chart –and stay there.
Dental practices often run the mistake of being too clinical or severe in their appearance. Luckily, it’s an easy fix. Make your patients comfortable with modern, innovative amenities. Heated or massage chairs in examination rooms can calm anxious patients, while TVs installed on the ceilings (complimentary earphones optional) can offer a safe distraction while your team works. Small comforts go a long way with attracting – and retaining patients.
Dental Insurance Coverage
Many patients are turned away at the thought of visiting a dentist who is out-of-network. Whether you decide to be in-network with more plans or use targeted marketing showing how affordable you are for out-of-network plans, you can open the door for many potential patients that otherwise may have gone elsewhere.
Let’s face it, dental insurance is lacking. Many potential patients do not have the option of a work-based dental benefits plan. And those who do, the benefits are minimal at best. Instead, consider forgoing insurance altogether. More practices are switching to offering monthly payment plans, in-house financing, or working with a third-party to provide affordable options. When given the opportunity to have care within their budget, patients who lack insurance will have more ability to accept treatment.
Upgraded equipment and modern technology can be a game-changer for most patients. Whether offering a quicker, more comfortable experience or ensuring a safe and effective treatment, using cutting-edge technology can help your dental practice target patients interested in quality – and, really, what patient isn’t? But, beware of jumping in feet first without doing any research. Here are a few factors to consider before buying dental equipment for your office.
Bolstered Online Presence
The internet has limitless potential to reach prospective patients in your area. Allow patients to learn more about you and your office, schedule a visit, and ask questions through your website, social media, and other online resources. In the modern economy, internet marketing is a must.
Theresa F. Narantic, Inc