As with most businesses, dental practices are susceptible to the effects of the economy and, more recently, the pandemic. Revenues fluctuate from time to time. When revenues begin to decline, many practice owners respond by cutting back on the line item they consider most expendable: marketing. The majority of the time, this is a mistake….

Read More

It is said that teamwork makes the dream work. With a team of rock stars behind you, your practice can truly soar to the success you envisioned when you first started out. It can, however, be a bit more difficult than you’d thought to put together such an amazing team. If you have the right…

Read More