Marketing a dental business has changed more in the last 5 years than it has in the previous 3 decades. Understanding the consumer and what you need to do to have them find you replaces the mentality that we had expressed ten to thirty years ago.
We need to have a clear, consistent, and strong message in the market place. Branding is huge and social media is imperative. Defining your business “differentiator” must be announced and all the information you share must clearly proclaim that message for it to be heard. Patients are perceptive and learn and make decisions through reviews. Start off on the right foot with a strong brand, clear message, and consistent presence. We can help!