Marketing

Dental Speaker

Marketing a dental business has changed more in the last 5 years than it has in the previous 3 decades. Understanding the consumer and what you need to do to have them find you replaces the mentality that we had expressed ten to thirty years ago.

We need to have a clear, consistent, and strong message in the market place. Branding is huge and social media is imperative. Defining your business “differentiator” must be announced and all the information you share must clearly proclaim that message for it to be heard. Patients are perceptive and learn and make decisions through reviews. Start off on the right foot with a strong brand, clear message, and consistent presence. We can help!

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Dental Consultant Blog

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Converting New Patient Calls during an Economic Downturn

March 23, 2020

By Beth Gaddis A lot of people are worried these days. That’s normal. The crazy stock market. Coronavirus. Travel changes. There’s a lot going on in the world. And let’s face it: that may mean fewer people will want, or...

The Pro’s Checklist to Selling A Dental Practice|Dental Consultant

December 17, 2019

As a Dental Consultant and Business Owner for over 16 years, nothing scares me more than a dental practice without a transition plan. So, when a new client informs me they have never even thought about selling their practice and...

Dental Consultant | Windows 7 is Dying––Is your practice prepared?

November 12, 2019

If you haven’t heard by now that support for Windows 7 is ending, you’ve likely been living under a rock. But, just in case that rock has sheltered you from being aware of the dangers that loom, here’s a quick...

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Creating Generational Wealth | Dental Management Consultant

December 1, 2022

The term "generational wealth" refers to assets or property that are passed down from one generation to the next. Generally speaking, generational wealth takes a variety of forms. It may be a fund used to pay for a child's college...

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Profit Killers in Small Businesses | Dental Speaker

November 15, 2022

A small business owner does not want to interfere with their profit margin, but they might already be doing so unknowingly. A business owner naturally wants to maximize his or her earnings, but if they do not have the appropriate...