Hack Your Scheduling—Turn Interest into Appointments

Dental Speaker

Marketing plays a vital role in attracting new business. Cleverly designed mailers and strong online SEO strategies can put your practice name in front of hundreds of potential patients. Glowing reviews and testimonials tell website visitors that you provide quality care and have a friendly team. However, when it comes to driving new business, marketing—even great marketing—is only part of the story. No matter how effective your campaign, one of the biggest factors in gaining new patients is scheduling.

Many dentists find it difficult to think about their practice as a business. It is likely that you chose dentistry due to a passion for service and healing, not bookkeeping or sales. Yet nearly any successful retailer will say that the only way to gain business is to give customers what they want, when they want it.

Prospective patients want convenience, first and foremost.

Consider this: patients have lives of their own. Many work outside the home, many have children. Most working people have limited time off and may have to carefully schedule their time, leaving room for the chance of illness or emergency. Many jobs dole out vacation time slowly, over the course of weeks. Others restrict employees from missing any work at all during certain times of the year.

Does your office offer any same-day scheduling? Do you have next-day scheduling? Shift workers may not know what hours and days they will be working more than a few days in advance. Additionally, patients who are experiencing pain are unlikely to wait longer than 24-48 hours for an appointment before trying somewhere else.

Do you have office hours covering mornings, evenings, and Saturdays? Patients do not always have the luxury of choosing their shifts or days off. Parents may be reluctant to have their child miss school for an appointment. If you do not have openings during the times that are needed, potential patients will find an office with more flexible hours.

No matter how impressive your practice appears, if you aren’t meeting their scheduling needs, patients will look elsewhere.

Making the changes to provide better scheduling flexibility will take time and may require an investment in your practice. You may want to consider adding an associate or hygienist to help cover additional time. Talk to your dental CPA about what options will best suit your practice needs, as well as the needs of your community.

Contact us today for more information.

Email: success@speaker.dental
Phone: (855) 929-2555

Contact Us

Dental Consultant in Illinois

Dental Consultant Blog

Illinois Dental Consultant

Converting New Patient Calls during an Economic Downturn

March 23, 2020

By Beth Gaddis A lot of people are worried these days. That’s normal. The crazy stock market. Coronavirus. Travel changes. There’s a lot going on in the world. And let’s face it: that may mean fewer people will want, or...

The Pro’s Checklist to Selling A Dental Practice|Dental Consultant

December 17, 2019

As a Dental Consultant and Business Owner for over 16 years, nothing scares me more than a dental practice without a transition plan. So, when a new client informs me they have never even thought about selling their practice and...

Dental Consultant | Windows 7 is Dying––Is your practice prepared?

November 12, 2019

If you haven’t heard by now that support for Windows 7 is ending, you’ve likely been living under a rock. But, just in case that rock has sheltered you from being aware of the dangers that loom, here’s a quick...

Achieve Life Balance through Calendar Management | Dental Office Consultant

June 15, 2024

Achieving a balanced life between your busy professional commitments and personal pursuits may seem daunting, but with effective planning and calendar management, you can create a harmonious work-life equilibrium. Here are some strategies from Theresa F. Narantic, Inc., a trusted...

Acquiring Professional Empowerment | Dental Consulting

June 1, 2024

Are you waking up each morning dreading the day ahead? Do you feel stuck in a job that doesn't fulfill you? Finding yourself in a professional rut is common, but it doesn't mean you have to stay there. Here are...