Every business experiences trends of increasing and decreasing revenues. When new business slows and income begins to dip, many business owners react by cutting back on the item in their budget they think is most expendable: marketing. The unfortunate reality is that this is almost definitely the wrong step to take. When you cut your marketing…
Tag: business consultant
Dental Speaker
Complacency is Killing Your Practice –– Here’s How to Fix It
Dental Speaker Why do we resist change? Change is scary. Change forces us out of our comfort zones, into the unknown, and often into situations outside our control. We are afraid of change because we are afraid that this new challenge might make us look foolish, feel less capable, or we may even fail. Yet,…
