Marketing

Dental Speaker

Marketing a dental business has changed more in the last 5 years than it has in the previous 3 decades. Understanding the consumer and what you need to do to have them find you replaces the mentality that we had expressed ten to thirty years ago.

We need to have a clear, consistent, and strong message in the market place. Branding is huge and social media is imperative. Defining your business “differentiator” must be announced and all the information you share must clearly proclaim that message for it to be heard. Patients are perceptive and learn and make decisions through reviews. Start off on the right foot with a strong brand, clear message, and consistent presence. We can help!

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Dental Consultant Blog

Dental Speaker

Converting New Patient Calls during an Economic Downturn

March 23, 2020

By Beth Gaddis A lot of people are worried these days. That’s normal. The crazy stock market. Coronavirus. Travel changes. There’s a lot going on in the world. And let’s face it: that may mean fewer people will want, or...

The Pro’s Checklist to Selling A Dental Practice|Dental Consultant

December 17, 2019

As a Dental Consultant and Business Owner for over 16 years, nothing scares me more than a dental practice without a transition plan. So, when a new client informs me they have never even thought about selling their practice and...

Dental Consultant | Windows 7 is Dying––Is your practice prepared?

November 12, 2019

If you haven’t heard by now that support for Windows 7 is ending, you’ve likely been living under a rock. But, just in case that rock has sheltered you from being aware of the dangers that loom, here’s a quick...

Dental Consultant
Top 4 Ways To Boost Case Acceptace In Dental Practices | Dental Coach

June 15, 2021

Treatment acceptance can be a sensitive subject for many dentists. You do not want to come across as pushy or salesy, especially for a health-related service. However, you can improve your case acceptance rate by simply rethinking the way you...

Dental Coach
Increase Marketing Investment to Boost Revenue | Dental Office Consultant

June 1, 2021

Every business experiences trends of increasing and decreasing revenues, and dental practices are no different. When new business slows and income begins to stagnate, many practice owners react by cutting back on budget items they think are most expendable. One...