Marketing

Dental Speaker

Marketing a dental business has changed more in the last 5 years than it has in the previous 3 decades. Understanding the consumer and what you need to do to have them find you replaces the mentality that we had expressed ten to thirty years ago.

We need to have a clear, consistent, and strong message in the market place. Branding is huge and social media is imperative. Defining your business “differentiator” must be announced and all the information you share must clearly proclaim that message for it to be heard. Patients are perceptive and learn and make decisions through reviews. Start off on the right foot with a strong brand, clear message, and consistent presence. We can help!

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Dental Consultant Blog

Dental Speaker

Infographic | Taking Advantage of Your Unscheduled Dental Work

December 12, 2018

With the end of the year comes the mad dash to book unscheduled treatment before the clock strikes midnight and our patients' benefits vanish. Here are 3 steps to taking advantage of unscheduled treatment and unused dental benefits before the...

Infographic: 5 Ways to Conquer Patient Cancellations

December 8, 2018

Cancellations usually are not a problem this time of the year, but that doesn't mean we shouldn't be looking forward to the rest of the year when we know our patients' dedication to their oral health can begin to falter....