Marketing

Dental Speaker

Marketing a dental business has changed more in the last 5 years than it has in the previous 3 decades. Understanding the consumer and what you need to do to have them find you replaces the mentality that we had expressed ten to thirty years ago.

We need to have a clear, consistent, and strong message in the market place. Branding is huge and social media is imperative. Defining your business “differentiator” must be announced and all the information you share must clearly proclaim that message for it to be heard. Patients are perceptive and learn and make decisions through reviews. Start off on the right foot with a strong brand, clear message, and consistent presence. We can help!

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Converting New Patient Calls during an Economic Downturn

March 23, 2020

By Beth Gaddis A lot of people are worried these days. That’s normal. The crazy stock market. Coronavirus. Travel changes. There’s a lot going on in the world. And let’s face it: that may mean fewer people will want, or...

The Pro’s Checklist to Selling A Dental Practice|Dental Consultant

December 17, 2019

As a Dental Consultant and Business Owner for over 16 years, nothing scares me more than a dental practice without a transition plan. So, when a new client informs me they have never even thought about selling their practice and...

Dental Consultant | Windows 7 is Dying––Is your practice prepared?

November 12, 2019

If you haven’t heard by now that support for Windows 7 is ending, you’ve likely been living under a rock. But, just in case that rock has sheltered you from being aware of the dangers that loom, here’s a quick...

Dental Practice Consultant | Dental Practice Human Resources: FAQs

September 16, 2020

Whether you manage human resource decisions and concerns yourself or simply oversee your practice manager, as the business owner, you are responsible for ensuring your policies are legal, appropriate, and applied fairly. You may find it useful to take a...

Top Dental Consultant | Why You Should Join (or Start) a Dental Study Club

September 2, 2020

Science is a field where the only true constant is change. Dentistry is no different. With advances in techniques and new technologies every year, it can be challenging to stay current, especially without breaking your budget. Study clubs can be...