To grow your business, you’ve decided to introduce a new service. Do you have an execution strategy? Having a weak marketing plan or failing to keep your team on the same page are common pitfalls for business owners. Business owners usually make the following mistakes shared by our dental speaker when developing new services.
Failure to Train The Team
Many business owners do not keep their teams informed about the new ideas or services they are launching. Every member must be fully familiar with your offerings if your business is to thrive. Ensure your team is properly trained before launching a new service. Those interested should be able to ask questions, and those who may not know about this new offering should be educated. A successful launch relies on education and training. Launching a new service with a team that isn’t ready or equipped can quickly hurt your reputation, so it is better to delay your plans.
It’s an afterthought to market
Your new service is all set to go, but now you’re wondering, “What is next?” The launch of your new service offering isn’t going to be successful if no one knows about it. Develop a multifaceted marketing strategy to inform your existing and new patients of this new option. As you’re creating a marketing plan, keep your target audience in mind. Consider the benefits that this solution provides.
Don’t Neglect Research
Research is crucial to pulling off a successful new service launch. Don’t go in with the mindset that your good ideas alone are enough to pull it off. Instead, check out your competitors to give you an idea of how to position your new service. Research success stories and failures of people who have done similar things. Take time to study the pricing of competitors and know what you will need to cover your costs while still creating an attractive offer to price shoppers.
Launching a new service is an effective way to boost interest in your business, drive revenue, and fill a need in the market. To be successful, don’t rush your new service without properly training your team or doing research. Also, avoid the common mistake of not marketing, or marketing as an afterthought.
Contact our dental business coach to discuss strategies that can help your business grow.