Do You Minimize Your Work? | Dental Consulting

Dental Speaker

Dental Team Coaching

Often, a person’s perception is heavily influenced by what they hear. How would you describe your practice or the services that you provide? Are you underselling what you offer? When patients come to you, they trust you because they know you will be open, honest, and able to explain the state of their oral health in a way that they will understand. The language you choose should be carefully chosen to convey your message. Find out more about how you can improve your dental communication by reading the following tips.

A “Comprehensive Examination” or “Check-Up”

To most people, “check-ups” sound like a useless and menial procedure. When dental care is referred to in this manner, the quality of the care is diminished. Consider it similar to taking your car in for an annual tune-up. Use the more professional-sounding “comprehensive examination.” This emphasizes that you and your team are doing a lot more than just looking at the teeth. While performing a thorough cleaning and looking for signs of decay or oral cancer, you are also providing recommendations for additional treatment. This goes far beyond a routine checkup.

“It’s just a…”

This is a phrase you shouldn’t use when leading to a diagnosis. By saying, ‘it’s just a cavity or ‘it’s just a little inflammation, you are minimizing the importance of taking action in the first place. Your patients might interpret this as an approval to put off treatment until later. Many people are unaware of the importance of their oral health, and how oral diseases may spread, worsen, and result in other painful and expensive problems. Your diagnosis should be crystal clear to your patients, but never suggest that they can wait or that the diagnosis is unimportant.

“Whitening” is Not the Same as “Bleaching”

When speaking with patients about whitening treatments, use the word “whitening” rather than “bleaching”. For some patients, this is an indication that the whitening process involves the use of bleach. Additionally, it sounds a lot more painful than “whitening.” The use of the term “bleaching” implies that harsh chemicals are involved. Using the term whitening is a great term to use since it accurately describes what the treatment is about: whitening the smile of the patient.

Choosing the right terminology is very important. Your patients rely on your communication skills to learn about their oral health. You should always be clear, concise, and honest with them. In general, the public does not always view dental professionals in a positive light. Transparency in communication is one of the best ways to bridge the gap between your team and your patients. By describing your services in strong and descriptive terms, you can help to demonstrate your value to your patients and avoid undermining the importance of your work.

To obtain more information, or to schedule a consultation, please do not hesitate to contact our Dental Consultant firm.

Theresa F. Narantic, Inc
Phone: (855) 929-2555
Url: http://speaker.dental/

Contact Us

Dental Consultant

Dental Consultant Blog

Dental Speaker

Converting New Patient Calls during an Economic Downturn

March 23, 2020

By Beth Gaddis A lot of people are worried these days. That’s normal. The crazy stock market. Coronavirus. Travel changes. There’s a lot going on in the world. And let’s face it: that may mean fewer people will want, or...

The Pro’s Checklist to Selling A Dental Practice|Dental Consultant

December 17, 2019

As a Dental Consultant and Business Owner for over 16 years, nothing scares me more than a dental practice without a transition plan. So, when a new client informs me they have never even thought about selling their practice and...

Dental Consultant | Windows 7 is Dying––Is your practice prepared?

November 12, 2019

If you haven’t heard by now that support for Windows 7 is ending, you’ve likely been living under a rock. But, just in case that rock has sheltered you from being aware of the dangers that loom, here’s a quick...

Team of coworkers having a meeting Dental Coach
A Study Club May Be the Answer | Dental Coach Near Me

August 15, 2022

Change is the only constant in science. This is also true in dentistry. It can be challenging to keep up with the latest technologies and techniques every year, especially if you wish to remain within your budget. As a dentist,...

Hands stacked on top of each other Dental Team Coaching
Medicine for Your Business | Dental Office Coach

August 1, 2022

As dental consultants, we understand how stress often goes hand in hand with running a business. When you are trying to meet quotas, attract new customers, and increase your productivity, work can seem like a chore. The chances are that...