Internal and external marketing get a lot of well-deserved buzz (they are vital to your business, after all), but that doesn’t mean they’re the only two strategies your practice should be using. Community marketing is a largely underutilized strategy that is rewarding in more ways than one. What is community marketing? Unlike internal and external…
Blog
Dental Speaker
Dental Speaker | 3 Ways to Buy Time When Your Schedule is Full Up
Dental Consultant Time is your most precious resource. On certain days, managing your time is not only difficult, but downright impossible. Ask yourself about the strategies you are currently using to organize your day. What other tools could you be leveraging to save your practice’s most precious commodity? Here are 3 methods you can implement…
Dental Consultant | Build Your Team to Succeed
Dental Speaker Your team is vital to the success of your practice. Working in a positive atmosphere is sure to keep a team motivated for long-term prosperity. Unfortunately, the opposite is also true. If you have noticed a slip in your team’s efforts, it may be stemming from a lack of understanding. Here are proven…
Review These 5 Financial Areas to Grow Your Practice
As we turn the page on another year, most of us have already made our personal goals or resolutions, but what about your professional resolutions that are vital to the success of your practice? Evaluating just 5 different aspects of your practice’s financial life will put you on the path to growing your practice in…
Dental Speaker | The Impact of Ignoring Negative Reviews
Dental Consultant Finding a bad review of your business can feel like your world is turned upside down. Some business owners may choose the approach of dismissing the negative feedback and blaming the customer or client. When ignored, negative reviews can have a detrimental impact on your business. Here’s how: You Will Lose Clients Customers…
Infographic | Taking Advantage of Your Unscheduled Dental Work
With the end of the year comes the mad dash to book unscheduled treatment before the clock strikes midnight and our patients’ benefits vanish. Here are 3 steps to taking advantage of unscheduled treatment and unused dental benefits before the year is up. Step 1: Run a Report First things first, it’s time to figure…
Infographic: 5 Ways to Conquer Patient Cancellations
Cancellations usually are not a problem this time of the year, but that doesn’t mean we shouldn’t be looking forward to the rest of the year when we know our patients’ dedication to their oral health can begin to falter. Overcome cancellations with these 5 tips: 1. Place a huge emphasis on the VALUE of…
Hack Your Scheduling—Turn Interest into Appointments
Marketing plays a vital role in attracting new business. Cleverly designed mailers and strong online SEO strategies can put your practice name in front of hundreds of potential patients. Glowing reviews and testimonials tell website visitors that you provide quality care and have a friendly team. However, when it comes to driving new business, marketing—even…
AADOM Observer Exclusive: Shift Your Focus, Change Your Result
We’re so excited to share this exclusive article written by our very own Theresa Narantic for AADOM’s The Observer! What’s AADOM? Only the best organization out there for dental office managers and dentists! There are resources for the office, continuing education for yourself and an entire tribe of support at your back. If you haven’t…
Complacency is Killing Your Practice –– Here’s How to Fix It
Dental Speaker Why do we resist change? Change is scary. Change forces us out of our comfort zones, into the unknown, and often into situations outside our control. We are afraid of change because we are afraid that this new challenge might make us look foolish, feel less capable, or we may even fail. Yet,…
